Case Study: Moliera 2 x Motorola | Peach Fuzz, ceiling waves and exceptional design
Scope: Personalized finishes
In 2024, Pantone announced Peach Fuzz as the Color of the Year – a delicate, peachy hue that quickly found its way into fashion as well as tech. This very color became the inspiration for Motorola’s latest phone model, marking the third edition of the brand’s collaboration with Pantone.
Client Context: A photogenic boutique interior featuring Pantone’s Color of the Year
The product launch became the trigger for a makeover of the prestigious Moliera 2 boutique interior on Moliera Street in Warsaw. The concept was developed by the renowned TRZOP ARCHITEKCI, who invited ADVERTIS to collaborate on the project’s execution.
The objective was to create a space that would not only reflect the aesthetic of the new product, but also be visually coherent, modern, and media-ready – photogenic and memorable.
By combining the distinctive Peach Fuzz color with elegant copper accents, the interior became an ideal backdrop for showcasing the phone, the luxury goods offered in the boutique, and the brands’ communication in social media.
Process: From ceiling installation to copper display stands – a complete interior transformation
The execution included custom finishes. As many parts of the concept were limited to aesthetic guidelines, ADVERTIS was responsible for selecting the right materials and technologies to bring the design vision to life in a way that was durable, safe, and feasible.
A major challenge was translating the signature tones of the Motorola phone – both the pastel peach and metallic copper – onto different surfaces and spatial forms. The elements had to work together while maintaining visual harmony, which required proprietary technological solutions.
The scope of work by ADVERTIS included, among others, a ceiling installation made from soft fabric in Pantone’s Peach Fuzz, shaped into distinctive waves that add rhythm and dimensionality to the space. The boutique also featured: a wall with a cloud-shaped cutout, copper-toned stands with floating product displays, including for the new phone model, and a mirror casing made of mock Motorola phones.
Results: Peach Fuzz and copper – a boutique interior as a stage for product and brand
The result is a boutique interior that captures attention through its detail, color harmony and refined form. Thanks to a personalized approach and technical expertise, we were able to reflect the product’s identity and bring the Moliera 2 space to life.
The Peach Fuzz ceiling installation has become a central feature – bringing dynamism and a sense of lightness that distinguishes this place from other boutiques. The ceiling waves flow gently overhead, creating the perfect setting for both product display and photo sessions.
Copper accents add a sense of elegance, while the overall concept forms a distinctive, strong identity – fully aligned with the design of the Motorola phone and the aesthetics of the Moliera 2 brand.
This project proves once again that commercial interior design, when well-conceived and executed, becomes not just a functional space but an integral part of a brand’s communication strategy.
For us, it’s another project where creative thinking and technological know-how came together with one goal: to turn vision into reality.
